Welcome to Subaru Southern Africa.
The global brand statement for Subaru is Confidence in Motion and in South Africa, we live this vision and ethos every day; with every customer that walks through our doors, with every Subaru car, sedan, SUV and Crossover we sell.
Subaru is driven by its own vision of what mobility should be, never aiming to be all things to all people.
We’re a brand determined to bring Confidence in Motion to every customer that chooses the pleasure of driving a Subaru. We strive to design vehicles that bring pure driving enjoyment and peace of mind at each turn, giving our customers the confidence to go anywhere, anytime.
We engineer our products to help South Africans get more out of life, giving them the safety and confidence to do it. Just one drive and you will see how our Japanese-inspired, forward-thinking imagination brings you peace of mind while you drive.
Subaru Southern Africa is wholly owned by Toyota Tsusho Corporation Japan and its local subsidiary CFAO South Africa, represented by 11 dealerships and 4 standalone service centres in Southern Africa.
We’ve spent over 20 years developing safety technologies like EyeSight, the world’s first driver assist technology that uses only cameras to identify cars, cyclists, pedestrians and other hazards to warn you about them – so you can avoid potential dangers.
Subaru vehicles are imbued with technology that will enhance and improve your driving experience. Our technology is embedded into every part of Subaru’s engineering process with a focus on safety, peace of mind and convenience.
The global brand statement for Subaru is Confidence in Motion and in South Africa, we live this vision and ethos every day; with every customer that walks through our doors, with every Subaru car, sedan, SUV and Crossover we sell.
The global brand statement for Subaru is Confidence in Motion and in South Africa, we live this vision and ethos every day; with every customer.
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29 – 31 August 2025
Johannesburg, South Africa
Festival of Motoring has grown to be the largest industry-supported auto show in South Africa and on the continent.
22 November – 7 December 2025
Cape Town, South Africa
Red Bull King of the Air is back for 2025. The craziest and most progressive kiteboard contest on the planet sees the world’s top riders head to Cape Town, South Africa.
Our vehicles will inspire drivers like you to become a Subaru owner for life. Find out what makes us more than a car company.
